Social Commerce Market by Product (Apparels, Food & Beverage, Health Supplements), Business Model (Business to Business, Business to Consumer, Consumer to Consumer), Platform - Global Forecast 2024-2030

[198 Pages Report] The Social Commerce Market size was estimated at USD 27.95 billion in 2023 and expected to reach USD 32.63 billion in 2024, at a CAGR 18.92% to reach USD 94.06 billion by 2030.

Social commerce represents a subset of electronic commerce (e-commerce) that uses social media platforms to facilitate the creation and sharing of product and service information, leading to online purchases. This phenomenon leverages social media's collaborative and interactive nature to enhance the shopping experience, enabling businesses to sell their products or services within social networking sites. It incorporates user-generated content, such as customer reviews and ratings, influencer endorsements, and social advertisements, to influence buying behavior and facilitate transactions within the social media ecosystem. Increasing seamless integration of shopping features in social media platforms and rising influencer marketing for product discovery and sales are driving the growth of the social commerce market. However, high-profile data breaches and concerns over personal data usage hinder social commerce adoption. The social commerce market has an opportunity for expansion through innovations such as augmented reality (AR) for trying products virtually and leveraging AI for personalized shopping experiences and product recommendations.

In the Americas, particularly in the United States and Canada, the social commerce market is experiencing significant growth, driven by high social media penetration and the widespread adoption of smartphones. The U.S. has platforms, including Facebook, Instagram, and Pinterest, integrating advanced shopping features that allow users to make purchases directly through the platforms. Countries such as Brazil and Mexico leverage WhatsApp and Instagram to engage with customers, offering personalized shopping experiences. The Asia-Pacific region is showcasing significant growth in the social commerce market. China has platforms such as WeChat, Taobao, and Pinduoduo that have revolutionized commerce, integrating social elements that encourage user participation and engagement. Countries, including India and Southeast Asia, are also experiencing rapid growth in social commerce, driven by high mobile internet usage and the rising use of messaging apps and social media. However, the region faces unique challenges, including regulatory issues and the diversity of languages and cultures, which necessitate localized market entry and expansion strategies. The social commerce market in the EMEA region is diverse, with varying levels of adoption and maturity. The social commerce market in Europe is growing steadily, and Instagram and Facebook platforms are widely used in social commerce initiatives. The adoption of GDPR has raised the bar for data privacy and security, influencing how social commerce operates within the region. The Middle East shows strong potential for social commerce growth, particularly in the Gulf Cooperation Council (GCC) countries, where high smartphone penetration and a young, tech-savvy population drive social media usage. Africa's social commerce market is expanding gradually, with significant growth potential given the rising internet and mobile phone penetration.

The market dynamics represent an ever-changing landscape of the Social Commerce Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

• Market Drivers
  • Increasing seamless integration of shopping features in social media platforms
  • Growing influencer marketing for product discovery and sales
• Market Restraints
  • High-profile data breaches and concerns over personal data usage
• Market Opportunities
  • Innovations such as augmented reality (AR) for trying products virtually
  • Leveraging AI for personalized shopping experiences and product recommendations
• Market Challenges
  • Ensuring data privacy, addressing fake reviews and counterfeit goods

• Business Model: Preference for a B2C business model for seamless integration of e-commerce platforms with social media networks

  In the B2B model, transactions occur between two businesses, where a business sells products or services to another. Social commerce adds a new dimension to this model by enabling these businesses to leverage social media platforms for various purposes, including marketing, sales, customer service, and engagement. Through social commerce, B2B transactions can benefit from enhanced brand visibility, direct communication channels with potential business clients, and the ability to utilize social media analytics to tailor offerings more precisely. This integration can facilitate more effective lead generation, networking, and relationship-building efforts, which are crucial in B2B. The B2C model involves transactions between businesses and individual consumers. It is the most direct form of social commerce, where businesses utilize social media platforms to sell products or services directly to consumers. This model leverages platforms such as Facebook, Instagram, and Pinterest, enabling businesses to showcase their products through posts, stories, and targeted advertising. The interactive nature of social media allows for real-time engagement, feedback, and customer service. B2C social commerce enables businesses to offer personalized shopping experiences, utilize influencer partnerships for product promotion, and leverage social proof through user reviews and testimonials, which can drive sales and customer loyalty. The C2C model encompasses transactions between individual consumers. This model is facilitated by platforms that allow individuals to sell, buy, or trade items among themselves, often in a peer-to-peer format. Within the social commerce landscape, C2C transactions can occur on dedicated platforms such as eBay or Facebook Marketplace or through feature-specific elements within broader social networks. Social commerce adds value to the C2C model by providing a socially rich environment where users can leverage their networks for recommendations, rely on social proof to assess the reliability of sellers and engage in more personal transactions.

• Product: Social commerce emerging as a preferred option for personal and beauty care products

  Social commerce in the apparel sector leverages social media platforms to facilitate the buying and selling clothing and accessories. The approach simplifies the discovery of trending fashion and enables brands to engage with consumers directly, enhancing personalized shopping experiences. In the food & beverage category, social commerce has revolutionized how culinary goods are marketed and sold. Using social media, brands can showcase their offerings through engaging content such as tutorials or live cooking sessions, encouraging immediate purchase actions through integrated shopping features. Health supplements have found a unique niche in social commerce, with influencers and brands educating their audience about health benefits and product usage. The health supplements sector benefits significantly from the trust and community aspect of social media, driving informed purchase decisions through shared experiences and testimonials. Home products encompass a broad range of items, from furniture to home decor, increasingly sold through social commerce. Brands utilize platforms to provide interior design inspiration and direct shopping options, making it easier for consumers to visualize and buy products within a familiar social browsing environment. In social commerce, the personal and beauty care sector significantly benefits from the platforms' inherently visual and interactive capabilities, facilitating a dynamic environment where products can be showcased through images, videos, and live demonstrations.

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Social Commerce Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Social Commerce Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Social Commerce Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

• Klarna launched Creator Shops, Expanding Horizons in Social Commerce

  Klarna broadened its footprint in the social commerce arena by expanding its Creator Shops initiative, which is a timely response to the growing consumer predilection for shopping within social media ecosystems. Creator Shops is ingeniously designed to enable influencers and content creators to curate and sell products directly to their followers, simplifying the shopping experience. [Published On: November 13, 2023]

• AJIO launched AJIogram, an e-commerce platform

  AJIO has launched AJIogram, an innovative e-commerce platform primarily focused on Direct-to-Consumer (D2C) content to amplify interactive shopping experiences. Ajio aims to empower the next 100 fashion startups to emerge from India; with the help of brands such as Urban Monkey, Supervek, Creatures of Habit, Cecil, Quirksmith, Kra Life, Truser, and Fancypants exclusively available on Ajiogram. [Published On: November 02, 2023]

• TikTok Launched Online Shopping in the US

  TikTok launched its online shopping platform in the United States, intending to transform the way users interact with content and enable them to purchase directly through the app by integrating shopping capabilities. The novel features include a shop tab for businesses to display their products with logistics and payment solutions powered by TikTok [Published On: September 12, 2023]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Social Commerce Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Social Commerce Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Creator Co. by Shop and Shout Ltd., Etsy, Inc., JD.com, Inc., Meta Platforms, Inc., Pinduoduo by PDD Holdings, Pinterest, Inc., Poshmark Inc., Roposo by Glance Group, Snap Inc., Taggbox by Social Scape Tech LLP, TikTok Inc., Twitter, Inc., Verint Systems, Inc., WeChat, and Yunji Sharing Technology Co., Ltd..

This research report categorizes the Social Commerce Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
  • Apparels
  • Food & Beverage
  • Health Supplements
  • Home Products
  • Personal & Beauty Care
• Business Model
  • Business to Business
  • Business to Consumer
  • Consumer to Consumer
• Platform
  • Online Forums and Communities
  • Peer-to-Peer Sales Platforms
  • Social Networking Platforms

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?