Public Cloud Market by Services (Infrastructure-as-a-Service, Platform-as-a-Service, Software-as-a-Service), Enterprise Size (Large Enterprise, Small & Medium Enterprise), Industry Vertical - Global Forecast 2024-2030

[180 Pages Report] The Public Cloud Market size was estimated at USD 214.35 billion in 2023 and expected to reach USD 238.51 billion in 2024, at a CAGR 11.83% to reach USD 468.92 billion by 2030.

The public cloud provide services over the internet. These services encompass Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). Public cloud resources, owned and operated by third-party vendors, offer storage, compute power, networking, and applications to multiple customers on a dynamic, self-service, and per-use basis. This model offers scalability, flexibility, and cost-efficiency and reduce the need for on-premise hardware. Public cloud services are crucial for cost efficiency, scalability, accessibility, and fostering innovation. Market growth is influenced by digital transformation initiatives, SME adoption, the rise of remote work, regulatory compliance, global connectivity, and continuous technological advancements. Opportunities lie in hybrid cloud solutions, edge computing, industry-specific SaaS applications, AI and analytics services, global expansion, and sustainability initiatives. However, the market faces limitations such as data security concerns, vendor lock-in, latency issues, and long-term cost management. Additionally, evolving regulations, data privacy concerns, technical complexity, dependency on CSPs’ reliability, and skill gaps pose significant challenges. Innovation areas include quantum computing, serverless computing, AI integration, blockchain, and green cloud practices aiming to drive the market.

In the Americas, United States is notable in public cloud services due to its robust IT infrastructure and investments from giants like AWS, Microsoft Azure, and Google Cloud. High investments in AI, big data analytics, edge computing, and IoT shape the market. The reliance on cloud services for enterprise applications, remote work, and e-commerce is significant, with federal and state initiatives promoting cloud adoption and digital transformation. In Canada, the rapid adoption of public cloud solutions, especially for data storage, disaster recovery, and hybrid models, is notable. Europe's key countries such as Germany, the UK, France, and the Netherlands are influenced by stringent GDPR laws. Cloud-first strategies by governments and enterprises prioritize hybrid and multi-cloud solutions, with growing adoption in healthcare, finance, and manufacturing. In the Middle East, the UAE and Saudi Arabia are notable for significant government investments in digital transformation and smart city initiatives. High-security and high-reliability cloud solutions meet the increased adoption in oil and gas, finance, and retail sectors. Africa's major countries, including South Africa, Nigeria, and Kenya, face infrastructure challenges limiting growth. However, investments in banking, telecommunications, and education reflect a focus on cost-effective, scalable solutions and SaaS applications. In Asia-Pacific, China's market is dominated with strict data protection and cybersecurity laws. High demand for integrated cloud solutions aligns with e-commerce, banking, and AI research sectors. Japan's market is driven by advanced technological infrastructure, with strong adoption in manufacturing, automotive, and finance sectors due to digital transformation initiatives. There is a preference for stable, compliant cloud environments with growing interest in AI, IoT, and big data analytics. In India, rapid growth in cloud services is driven by digital transformation across SMEs and large enterprises. In Latin America, countries such as Brazil, Mexico, and Argentina see ongoing IT infrastructure investment and evolving data protection regulations.

The market dynamics represent an ever-changing landscape of the Public Cloud Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

• Market Drivers
  • Increasing adopotion of digital transformation in automotive, healthcare, public and private sectors
  • Rise in internet of things (IoT) technology and use of real-time analytics solutions
  • Growing demand for scalability, flexibility and cost effective solutions
• Market Restraints
  • High cost and lack of technical expertise associated with public cloud
• Market Opportunities
  • Increasing adoption of hybrid and multi-cloud stratergies
  • Surging investments for public cloud in data center establishments
• Market Challenges
  • Rising concerns associated with data privacy and cyber security threats

• Adoption of public cloud in small and medium size enterprise for cost-effective and flexible cloud solution

  The public cloud market is rapidly expanding due to the increasing demand for scalable, cost-efficient, and flexible solutions. Large enterprises require robust, secure cloud services to manage extensive data and complex IT infrastructures. They need comprehensive solutions that ensure high performance and comply with regulatory standards. Notable providers include Amazon Web Services (AWS), known for its extensive offerings such as computing, storage, databases, and machine learning. Microsoft Azure, favored for its hybrid cloud solutions and robust security compliance; and Google Cloud Platform (GCP), recognized for its AI and machine learning capabilities, data analytics, and collaboration tools. AWS offers highly scalable services, ensuring high performance and reliability. Azure is known for its excellent security and compliance, particularly for enterprises using Microsoft products, and GCP excels in performance. Furthermore, small and medium-sized enterprises (SMEs) seek cost-effective, easy-to-use, and flexible cloud solutions due to their limited IT resources. They value simple deployment and management, along with good technical support. AWS attracts SMEs with services such as lightsail and amazon EC2, providing scalable resources at manageable prices. Microsoft Azure appeals to SMEs through its Azure for Startups program, offering free credits and targeted resources. GCP draws in SMEs with Google Workspace and its Google for startups program, often providing cost-effective solutions that integrate with existing Google services. Azure stands out for its excellent technical support for smaller businesses. Recent additions include AWS's new features in Lightsail, Azure's AI and analytical tools tailored for SMEs, and enhancements to Google Workspace. Large enterprises prioritize scalability, security, and compliance, while SMEs focus on cost-effectiveness, ease of use, and support. AWS, Microsoft Azure, and Google Cloud Platform are key providers continuously innovating to meet the needs of each enterprise-size category.

• Usage of platform-as-a-Service in businesses for rapid application development and data driven decision making

  Public cloud market examines infrastructure-as-a-Service (IaaS), platform-as-a-Service (PaaS), and software-as-a-Service (SaaS). IaaS is ideal for businesses requiring scalable IT infrastructure. Networking services such as virtual private networks (VPNs), content delivery networks (CDNs), and network security are crucial for expanding IT environments where virtual Machines (VMs) are essential for scalable computing, application hosting, and websites. Furthermore, PaaS is vital for rapid application development and data-driven decision-making. Enterprises favor analytics and business intelligence tools such as Microsoft Power BI, Google BigQuery, AWS QuickSight, and IBM Watson for advanced analytics and real-time processing. Application development platforms, including AWS Elastic Beanstalk, Google App Engine, Azure App Service, and Red Hat OpenShift, aid in building and deploying applications. Additionally, SaaS meets various business needs with ready-to-use software solutions. Recent improvements include Google Workspace's inter-app integrations and Microsoft 365's AI enhancements. CRM solutions from Salesforce, Microsoft Dynamics 365, HubSpot CRM, and SAP CRM are essential for sales management and customer support. Salesforce's Customer 360 Truth and HubSpot's AI-driven analytics showcase recent innovations. ERP systems manage business processes effectively, such as SAP S/4HANA, Oracle ERP Cloud, Microsoft Dynamics 365 ERP, and Infor CloudSuite. HCM solutions from Workday, Oracle HCM Cloud, SAP SuccessFactors, and ADP Vantage HCM are vital for HR functions and workforce planning, with recent updates focusing on diversity metrics and employee experience integration. IaaS provides foundational IT infrastructure scalability, PaaS accelerates application development and data utilization, however SaaS offers ready-to-deploy software enhancing operational efficiency.

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Public Cloud Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Public Cloud Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Public Cloud Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

• Broadcom introduces VMware private cloud software for enhanced data center management

  Broadcom introduced new VMware Private Cloud Software tailored for data center operators. This innovation is designed to streamline operations, improve efficiency, and bolster data center management capabilities. The software provides enhanced flexibility, scalability, and robust security features, aiming to meet the evolving needs of data centers in the public cloud landscape. [Published On: August 27, 2024]

• Sirius Digitech acquires Coredge.io to boost sovereign cloud solutions and expand in AI, IaaS, and PaaS markets

  Sirius Digitech Limited announced the acquisition of Coredge.io to enhance data security and digital sovereignty by offering sovereign cloud solutions. Integrating Coredge.io's technology is expected to allow Sirius Digitech to provide advanced cloud services, ensuring sensitive data remains within national borders. This acquisition is also expected to help the company tap into the growing market for AI, MLaaS, IaaS, and PaaS built on open-source technologies. [Published On: July 16, 2024]

• Airtel and Google Cloud partner to revolutionize Indian businesses with cloud computing and AI solutions

  Airtel partnered with Google Cloud to offer a suite of cloud and generative artificial intelligence solutions tailored for Indian businesses. This partnership aims to bolster digital transformation initiatives and drive the adoption of advanced cloud technologies across various sectors in India. By leveraging Google Cloud's extensive infrastructure and AI capabilities, Airtel seeks to provide innovative solutions that enhance efficiency, scalability, and business growth for its corporate clients. This partnership emphasizes Airtel's commitment to supporting the digital ecosystem in India and enabling businesses to harness the full potential of cloud and AI technologies. [Published On: May 13, 2024]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Public Cloud Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Public Cloud Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holdings Ltd., amazee.io AG, Amazon Web Services, Inc., AppScale Systems, Inc., Aptible Inc., Blue Prism Limited, Cisco Systems Inc., Cloudflex Cloud Computing Services Ltd., Cloudways Ltd., Consensus Cloud Solutions, Inc., CTRLS Datacenters Ltd., dinCloud, LLC, Ekco Cloud Limited, Genesis Cloud GmbH, Godesic Limited DBA Cutover, HashiCorp, Inc., Intel Corporation, International Business Machines Corporation, Ionos Inc., Kamatera, Inc., Linode LLC, Lumen Technologies, MicroHost Cloud, Microsoft Corporation, NetApp, Inc., Netmagic Solutions Pvt. Ltd., OpenNebula Systems, Oracle Corporation, Orange Group, ORock Technologies Inc., Platform.sh SAS, Rackspace Inc., Salesforce.com Inc., SAP SE, ServiceNow, Inc., Shanghai Yunzhou Information and Technology Ltd., Sify Technologies, Suse Group, The Constant Company, LLC, Tudip Technologies Pvt. Ltd., Virtustream, Inc., VMware Inc., and Zymr, Inc..

This research report categorizes the Public Cloud Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Services
  • Infrastructure-as-a-Service
    • Networking
    • Storage
    • Virtual Machines
  • Platform-as-a-Service
    • Analytics and Business Intelligence Platforms
    • Application Development Platforms
    • Database Management Systems
  • Software-as-a-Service
    • Collaboration & Productive Software
    • Customer Relationship Management
    • Enterprise Resource Planning
    • Human Capital Management
• Enterprise Size
  • Large Enterprise
  • Small & Medium Enterprise
• Industry Vertical
  • Banking, Financial Services, & Insurance
  • Education
  • Energy & Utilities
  • Government & Public Sector
  • Healthcare & Life Sciences
  • IT & ITeS
  • Manufacturing
  • Media & Entertainment
  • Retail & Consumer Goods
  • Telecommunications

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?