Poultry Nutrition & Health Market by Product Type (Diagnostic Solutions, Medicinal Feed Additive, Nutritional Feed Additives (premix)), Poultry Type (Chickens, Ducks, Geese), Distribution Channel - Global Forecast 2024-2030

[184 Pages Report] The Poultry Nutrition & Health Market size was estimated at USD 6.20 billion in 2023 and expected to reach USD 6.59 billion in 2024, at a CAGR 6.51% to reach USD 9.64 billion by 2030.

Poultry nutrition & health implies the premix, medicines, and vaccinations that can enable poultry to provide the energy and material needed to develop bone, flesh, feathers, and eggs. Poultry feed is primarily a mixture of a balanced amount of water, carbohydrates, fats, proteins, minerals, and vitamins. The world has tremendously noticed a hike in the production and trade of poultry products, encouraging the need to grow healthy poultry. The government has taken multiple initiatives to expand poultry farming, and many programs have come into existence to raise awareness of vaccination, elevating the provision of high-quality poultry nutrition. However, failure and quality concerns of poultry health products and product recalls have limited the use of many poultry nutrition items. Market players are constantly working on improving the performance and efficacy of these nutrition products to ensure their acceptability among poultry farmers worldwide. New devices based on AI and ML have also emerged for the diagnosis of poultry health.

The Americas region portrays an advancing poultry nutrition & health market, owing to their high poultry production and export activities, particularly from the U.S. and Brazil. The countries in the region have been long involved in poultry vaccination and immunization programs and health testing. Recently, the U.S. government announced testing four potential bird flu vaccines for poultry and considered chicken vaccinations. The U.S. and Canada are also home to major companies involved in poultry health, serving small farms and large production sites. In the Asian region, consumers are increasingly seeking more animal protein, with chicken leading the way in China, the Philippines, and Indonesia. Global companies are introducing their trust products in safe and sustainable poultry operations to countries across the region. The European region has portrayed a more standardized approach to poultry health, with organizations such as European Symposium on Poultry Nutrition (ESPN) consistently involved in providing awareness. Moreover, broiler feeds are one of the major produced feeds in the region, and the players are conducting R&D to introduce new products in the market.

The market dynamics represent an ever-changing landscape of the Poultry Nutrition & Health Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

• Market Drivers
  • Increasing production and trade of poultry products
  • Government initiatives and incentives to expand poultry farming activities
  • Growing awareness of immunization programs for poultry
• Market Restraints
  • Incidences of poultry premix and medicines recalls
• Market Opportunities
  • Rise of new poultry nutrition products and their availability online
  • Introduction of advanced poultry health diagnostics technologies
• Market Challenges
  • Concerns associated with vaccine failure in poultry

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Poultry Nutrition & Health Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Poultry Nutrition & Health Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Poultry Nutrition & Health Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

• Biochem Pharma Launches Poultry Nutritional Products in Vietnam

  Biochem Pharmaceuticals Industries Limited announced the launch of its poultry nutrition and health products in Vietnam. This move is a major development for the industry, as it offers many benefits to farmers and producers. The product line provides high-quality, customized nutritional solutions tailored to Vietnamese poultry producers' needs, enabling local farmers to produce healthier birds with improved output and profits while reducing production costs. In addition, Biochem Pharma's products have been certified by the World Animal Health Organisation (OIE), assuring their safety and efficacy. With this significant development in the poultry nutrition industry, Vietnam is likely to see further progress in animal welfare and production efficiency. [Published On: May 10, 2023]

• Avril, Sanders to Acquire Axéréal Animal Nutrition Business

  Avril Group recently announced its intention to acquire Axral Animal Nutrition, a leading global provider of advanced nutrition solutions for poultry. This move is part of Avril's ongoing strategy to broaden its portfolio and expand into new markets. With this acquisition, Avril gains access to Axral's innovative product range, which includes specialty feed ingredients and additives, tailor-made premixes, and high-value poultry feed products tailored to the industry's needs. Additionally, Avril Group benefits from Axral's extensive research partnerships and in-depth poultry nutrition and health expertise. This acquisition is expected to positively impact Avril's growth trajectory as they gain access to new technological capabilities and valuable resources that help them develop more efficient nutrition solutions for the global poultry sector. [Published On: May 04, 2023]

• Innovad to Acquire Swiss-based Herbonis, its Affiliates

  As the poultry nutrition and health market continues to expand, the acquisition of Swiss-based Herbonis by Innovad is a significant milestone in the development of the industry. This move brings innovative new products to the market, including dietary supplements that can help improve the overall performance of poultry. Herbonis' portfolio also includes top-of-the-line poultry feed additives, which could benefit farmers seeking to optimize their production. Beyond nutritional benefits, Innovad's acquisition of Herbonis could provide economic gains for companies and customers who benefit from improved product quality and reduced costs. This acquisition should be a positive step for the poultry nutrition and health market. [Published On: April 27, 2023]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Poultry Nutrition & Health Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Poultry Nutrition & Health Market, highlighting leading vendors and their innovative profiles. These include AB Agri Limited, Adisseo Group, Advanced Enzyme Technologies Limited, Alivira Animal Health Limited, Alltech Inc., Archer Daniels Midland Company, Avanti Feeds Limited, BASF SE, BioChek B.V., Boehringer Ingelheim International GmbH, Cargill, Incorporated, Ceva Santé Animale, DuPont Animal Nutrition, Elanco, Evonik Industries AG, Godrej Agrovet Limited, Hi-Pro Feeds by Nutreco International B.V., HIPRA, S.A., IDEXX Laboratories, Inc., Innovative Diagnostics, Kemin Industries, Inc., Kent Nutrition Group, Koninklijke DSM N.V., Lallemand Inc., Merck KGaA, Perdue Farms Inc., Phibro Animal Health Corporation, QIAGEN N.V., Rossari Biotech Limited, Royal GD, Thermo Fisher Scientific Inc., Tyson Foods, Inc., Venkys Ltd., Virbac Corporation, Weefsel Pharma, and Zoetis, Inc..

This research report categorizes the Poultry Nutrition & Health Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product Type
  • Diagnostic Solutions
    • ELISA
    • Molecular Diagnostic Test
    • PCR
  • Medicinal Feed Additive
    • Amino Acids
    • Minerals
    • Vitamins
  • Nutritional Feed Additives (premix)
    • Enzymes
    • Feed Acidifiers
    • Hormones
    • Immune Modulators
    • Prebiotics & Probiotics
  • Pharmaceuticals
    • Anti-Inflammatory
    • Antibiotics
    • Ectoparasiticides
    • Endoparasiticides
  • Vaccines
• Poultry Type
  • Chickens
    • Broilers
    • Layers Hens
  • Ducks
  • Geese
  • Guinea fowl
  • Turkeys
• Distribution Channel
  • E-commerce
  • Hospital Pharmacies
  • Retail Pharmacies

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?