Outdoor Clothing Market by Product (Bottom Wear, Top Wear), Fabric (Cotton, Nylon, Polyester), Distribution Channel, End-User - Global Forecast 2024-2030

[182 Pages Report] The Outdoor Clothing Market size was estimated at USD 31.09 billion in 2023 and expected to reach USD 32.79 billion in 2024, at a CAGR 5.63% to reach USD 45.65 billion by 2030.

The outdoor clothing includes a diverse range of products that cater to the precise needs and preferences of individuals engaged in various outdoor activities, such as hiking, camping, trekking, mountaineering, skiing, snowboarding, running, cycling, and water sports. The primary function of these garments is to provide comfort, protection from external elements such as weather and terrain conditions while ensuring optimum performance during physical exertion. Moreover, increased consumer awareness about health benefits associated with outdoor activities, an enhanced focus on adopting an active lifestyle, and rising travel and tourism activities have raised the adoption of outdoor clothing. Urbanization trends have also contributed to a significant rise in demand for specialized apparel designed for recreational pursuits or adventure sports. However, intense competition due to numerous brands offering similar product ranges at varying price points and the prevalence of low-quality substitutes significantly impedes the adoption of outdoor clothing. In addition, recent technological advancements have led to the development of advanced materials that offer improved functionality, such as moisture-wicking properties or better insulation capabilities, resulting in innovative products that cater to more specific end-user requirements. Developing eco-friendly materials that enhance performance while reducing environmental impact is expected to create tremendous opportunities for the outdoor clothing market development.

In the Americas region, the outdoor clothing market is characterized by increasing consumer demand for eco-friendly products, rising interest in adventure tourism, and participation in sports activities such as hiking and camping. In the United States and Canada, outdoor clothing companies comply with strict product safety and labor practices regulations while meeting consumer demands for sustainable products. The APAC region is witnessing rapid expansion of its outdoor clothing industry owing to rising disposable incomes, urbanization, and a burgeoning middle class that increasingly demands premium-quality apparel. In addition to this social-economic transformation, many international sports events across countries, including China, Japan, and South Korea, stimulate interest in various outdoor activities. The EMEA region boasts well-established brands known for their high-quality outdoor clothing products that cater to diverse consumer needs. The European Union (EU) countries and the United Kingdom (UK) have several well-established outdoor clothing brands that must comply with EU regulations, including Registration, Evaluation, Authorization, and Restriction of Chemicals (REACH) while catering to a growing interest in eco-conscious products. In the Middle East & Africa, outdoor clothing presents significant growth opportunities due to increasing tourism activities driving demand for high-quality products.

The market dynamics represent an ever-changing landscape of the Outdoor Clothing Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

• Market Drivers
  • Growing trend of camping, sports, and hiking among teenagers
  • Increasing demand for suitable clothing for outdoor activity and adventures
  • Strong market amalgamation activity along with brand development prospects
• Market Restraints
  • Availability of imitable branded products in emerging markets
• Market Opportunities
  • Rapid development of novel and innovative outdoor clothing
  • Influence of social media marketing and creative advertising campaigns
• Market Challenges
  • Limited options available for smart value outdoor clothing products

• Products: Growing preference towards bottom and top wear for comfort, protection, and performance

  Bottom wear for outdoor clothing is designed to provide comfort, mobility, and protection against various elements. Key factors influencing consumer preferences include the intended activity, the level of insulation, and breathability required. Hiking pants offer durability and moisture management while allowing freedom of movement and catering to hikers' needs. Rain pants provide waterproof protection during wet outdoor activities and are essential for staying dry in adverse climatic conditions. Top wear in outdoor clothing focuses on providing versatile safety, insulation, and comfort for various activities and weather conditions. Preference factors include intended use, layering options, and moisture management. Jackets are popular among outdoor enthusiasts for their versatility, lightweight warmth, and breathability. Bottom wear tends to prioritize freedom of movement and moisture management, while top wear places greater emphasis on insulation and layering options.

• End-User: Expanding demand for durable, stylish, and functional outdoor clothing from children, men, and women

  The kids' outdoor clothing caters to the needs of children aged 0-14 years. Parents prioritize quality materials, durability, and safety features in their purchases. Kids' outdoor clothing withstands rough play and protects various weather conditions. The men's outdoor clothing targets adult males who engage in various outdoor activities, including hiking, camping, fishing, skiing, and mountain climbing. Primary subcategories of men's outdoor clothing consist of base layers (thermal wear), mid-layers (fleece jackets), outer layers (windbreakers), waterproof pants/trousers/shorts, footwear (hiking boots/shoes), headgear (caps/hats/beanies) gloves/mittens, and accessories (belts/neck gaiters). The women's outdoor clothing caters to adult females with products designed specifically for the female body shape and contours. Key preferences include comfort, fit, style, functionality, durability, and enhanced performance for various outdoor activities.

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Outdoor Clothing Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Outdoor Clothing Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Outdoor Clothing Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

• Jöttnar's Successful Investment Round Fuels Future Endeavors with Strategic Growth and Expansion

  Jöttnar, a technical outdoor clothing brand, has successfully concluded its latest investment round by raising over USD 1.2 million (GBP 1m) with the invaluable assistance of GS Verde Group. This impressive funding plays a pivotal role in supporting Jöttnar's ambitious plans for expansion, encompassing the broadening of its product range, strengthening of its team, and expanding its customer base. Jöttnar's commitment to excellence and ability to secure substantial funding are strong indicators of its promising future in the outdoor clothing industry. [Published On: August 10, 2023]

• Launching the Future of Sustainable Outdoor Fashion through The BBC Earth & Cowell Fashion Collaboration

  BBC Studios and Cowell Fashion have collaborated to introduce an eco-friendly outdoor clothing collection in South Korea, drawing inspiration from BBC Earth's natural history programming. This apparel and accessories line celebrates the natural world's marvels and encourages customers to embrace sustainable fashion and minimize their environmental footprint. The collection holds the prestigious 'Global Recycled Standard (GRS) certification, a testament to its recycled materials and eco-conscious production methods. [Published On: April 27, 2023]

• US' Dick's to Acquire Retailer Moosejaw To Boost Outdoor Portfolio

  Dick's Sporting Goods, an American omnichannel retailer, has announced the acquisition of Moosejaw, a specialized outdoor retail company, from Walmart. This strategic move aims to enhance Dick's outdoor portfolio, particularly through the leadership of specialty retailer Public Lands, and reaffirm its dedication to the rapidly growing multi-billion dollar outdoor category. [Published On: February 24, 2023]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Outdoor Clothing Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Outdoor Clothing Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, ARCTERYX Equipment Inc. by Amer Sports Corporation, Berghaus Limited by Pentland Group, Black Diamond Equipment, Ltd., Columbia Sportswear Company, Cotopaxi by Delaware Corporation, COWELL FASHION Co.,Ltd, Give-r LLC, Hanesbrands Inc., Helly Hansen Group, Houdini Sportswear AB, Hugo Boss AG, Kailas, Kathmandu Group, KÜHL by Skythe, Inc., Lafuma by Millet Mountain Group SAS, Mammut Sports Group AG, Marmot Mountain, LLC by Newell Brands, Mizuno Corporation, Moosejaw, LLC, Nike, Inc., Osprey Packs, Inc., Outdoor Research, Outdoor Voices, Inc., Patagonia, Inc., Puma SE, Recreational Equipment, Inc., Under Armour Inc., and VF Corporation.

This research report categorizes the Outdoor Clothing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
  • Bottom Wear
    • Leggings & Tights
    • Shorts
    • Trousers
  • Top Wear
    • Jackets & Hoodies
    • Shirts & T-shirts
• Fabric
  • Cotton
  • Nylon
  • Polyester
• Distribution Channel
  • Offline Channels
    • Retailers
    • Supermarkets
  • Online Channels
• End-User
  • Kids
  • Men
  • Women

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?