Mobile Apps & Web Analytics Market by Component (Services, Solutions), Deployment (On-Cloud, On-premises), Application, End-Use - Global Forecast 2024-2030

[180 Pages Report] The Mobile Apps & Web Analytics Market size was estimated at USD 10.91 billion in 2023 and expected to reach USD 12.75 billion in 2024, at a CAGR 17.38% to reach USD 33.50 billion by 2030.

Mobile apps & web analytics market deals with metrics specific to websites and mobile applications to analyze visitor behavior regarding engagement, conversion, and retention. Mobile analytics gives companies insights into their users’ behaviors and preferences that help refine the products based on user interaction. These platforms aid businesses in generating greater revenue by interpreting consumer behavior on mobile apps and websites depending on mobile web activity, including mobile apps, smartphone data, SMS messaging bots, QR codes, and other interactions on mobile devices. Increasing penetration of smartphones in developing countries surged the use of mobile apps & web analytics to support businesses by analyzing customer trends. Healthcare and life science companies are foremost in adopting IoT devices for accurate real-time data. However, the need for more skilled professionals in developing countries is a concerning factor for the mobile apps & web analytics market. Advanced technologies enhance digital marketing activities, and governments support small, medium, and large businesses adopting web analytics platforms.

Americas has a highly developed landscape for the mobile app and web analytics market, owing to a well-established economy and large-scale investments in artificial intelligence-enabled infrastructures. The region has witnessed favorable conditions for market growth, established player presence, supportive government strategies, and investments in research and development of new technologies in the domain. Small and medium-sized businesses in the European region are adopting mobile app and web analytics tools to expand businesses across the region and gain a new customer base. The emerging market players are launching platforms that abide by data protection regulations from the European Union governments to protect the personal data of residents. Rising digitalization in the Asia-Pacific region is increasing the utilization of mobile app and web analytics tools by organizations across wide industry verticals to quickly build interactive custom analytics dashboards to get insights, monitor trends, and support business outcomes.

The market dynamics represent an ever-changing landscape of the Mobile Apps & Web Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

• Market Drivers
  • Rising penetration of smartphones coupled with growing trend of digitalization
  • Emerging use of web analytics in healthcare and life science vertical
  • Increasing adoption of IoT devices by enterprises for accurate real-time data
• Market Restraints
  • Lack of skilled workforce in developing and underdeveloped economies
• Market Opportunities
  • Evolution of advanced technologies to enhance digital marketing activities
  • Supportive government initiatives for digitalization of small, medium and large enterprises
• Market Challenges
  • Concerns associated with data security and compliance

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Mobile Apps & Web Analytics Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Mobile Apps & Web Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Mobile Apps & Web Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

• Adobe brings product analytics to its Experience Cloud | TechCrunch

  Adobes' latest offering - product analytics for its Experience Cloud, is poised to revolutionize the way mobile apps and web analytics is approached. It brings together critical customer data from other areas of Adobe's vast platform, while providing extremely accurate insights on user experience and product usage. By analyzing usage patterns across platforms, companies have access to an in-depth look into their customer behavior. This allows them to better understand their users and respond quickly with data-driven decisions based on meaningful research. With the help of this powerful tool, companies are able to develop more efficient strategies for app and website performance optimization. [Published On: March 21, 2023]

• Optimizely and Google expand strategic partnership to collaborate on Google Analytics 4

  Optimizely and Google have announced an enhanced strategic partnership to further collaborate on Google Analytics 4. This new collaboration enables mobile app and web developers to use Optimizely's advanced experimentation and personalization capabilities with Google Analytics 4, allowing them to drive deeper insights and deliver better customer experiences across platforms including web, Android, and iOS. As a result of this groundbreaking partnership, app developers can access the most cutting-edge analytics data available for their projects. With actionable insights brought about by the combination of Optimizely’s analytics stack with Google’s new GA4 platform, developers can more effectively tailor their initiatives in order to maximize value and improve user engagement. This latest partnership also provides conversion measurement tools that have not been available before to create holistic reports that provide a clearer picture of user experience. [Published On: February 15, 2023]

• MSCI partners with Google Cloud for a secure global investment data platform on cloud

  MSCI, one of world’s leading providers of investment data and analytics, has recently partnered with Google Cloud to create a secure global investment platform on the cloud. This technology-driven initiative is expected to bring in greater efficiencies, cost savings, and scalability for investors across the globe, allowing them to access better quality and timely market intelligence. The new platform will unlock huge potential, especially in the mobile apps & web analytics market where analytical flexibility from advanced technologies is essential. This partnership provides an opportunity for both organisations to expand their reach and stay ahead of an ever-evolving landscape of data-driven trends. [Published On: January 26, 2023]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Mobile Apps & Web Analytics Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Mobile Apps & Web Analytics Market, highlighting leading vendors and their innovative profiles. These include 42matters AG, Adjust GmbH by AppLovin Corp., Adobe Inc., Amazon Web Services, Inc., Amplitude Analytics, AppFollow, Apphud, Apple Inc., AppsFlyer Ltd., Apptentive by Alchemer LLC, AppTweak, AT Internet by Piano Software Inc., Branch, Broadcom Inc., Celadon, Chartbeat, Comscore, Inc., Contentsquare, Conva Ventures Inc., Countly Ltd., Datamatics Global Services Limited, Flurry, FullStory, Inc., Glassbox Ltd., Google LLC by Alphabet, Inc., Heap Inc., International Business Machines Corporation, Kumulos by Optimove, Microsoft Corporation, Microstrategy Incorporated, Mixpanel, Inc., MoEngage, Open Text Corporation, Oracle Corporation, Pendo.io, Inc., Plausible Insights OÜ, Qlik, Qonversion Inc., Quantum Metric, Inc., Salesforce.com, Inc., SAP SE, SAS Institute Inc., Singular Labs, Inc., Smartlook.com, Splunk Inc., Teradata Operations, Inc., TIBCO Software Inc., Upland Software, Inc., UXCam, and Webtrends.

This research report categorizes the Mobile Apps & Web Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Component
  • Services
    • Consulting
    • Integration & Deployment
    • Support & Maintenance
  • Solutions
    • Data Analytics
    • Data Discovery
    • Data Management
    • Data Visualization
• Deployment
  • On-Cloud
  • On-premises
• Application
  • Content & Email Marketing
  • Heat Map Analysis
  • Marketing Automation
  • Mobile Advertising & Marketing Analysis
  • Search Engine Tracking & Ranking
  • Social Media Engagement
• End-Use
  • Automotive & Transportation
  • Banking, Financial Services & Insurance
  • Energy & Utilities
  • Government & Public
  • Healthcare & Life Sciences
  • Manufacturing
  • Media & Entertainment
  • Retail & eCommerce
  • Telecommunication

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?