Location Analytics Market by Component (Services, Solutions), Location Type (Indoor, Outdoor), Application - Global Forecast 2024-2030

[196 Pages Report] The Location Analytics Market size was estimated at USD 20.41 billion in 2023 and expected to reach USD 22.95 billion in 2024, at a CAGR 12.82% to reach USD 47.50 billion by 2030.

Location analytics market refers to the structured and systematic assessment and comprehension of potential or existing consumer groups within specific geographical boundaries. Location analytics market encompasses all data-driven insights regarding consumer behaviors, needs, preferences, and trends obtained by critically analyzing location-based data. The increasing use of analytical tools and spatial data is rising the adoption of location analytics solutions. The growing need for geographic predictive analytics is significantly contributing to the market demand. The increasing uptake of location analytics technology in disaster management applications is also surging the necessity of location analytics solutions. However, high initial cost of deployment may limit the adoption of location analytics solutions in the market. The legal concerns and data privacy issues related to location analytics solutions are concerning factors for the market growth. Moreover, the increase in the adoption of social media for customer engagement and flourishing automobile production & passenger vehicle sales may attract significant growth opportunities in upcoming years.

The Americas region has highly developed infrastructure for the adoption of location analytics solutions due to increasing investments in the military & defense sector. Significant presence of key players are also contributing to the market growth in the Americas region. There has been a substantial increase in the adoption of digital technologies within the European region due to Increased internet penetration, mobile usage, and investment in tech startups in the region. Investment in infrastructure projects, particularly in the Middle East and Africa, has improved logistical capabilities, thus enabling market growth in the EMEA region. The increasing urbanization and smart city initiatives in major Asian countries, including China, India, and Japan, have contributed to growing market demand in the APAC region. Governments and private sector entities are investing in big data analytics, the Internet of Things (IoT), and location intelligence platforms, further propelling the market's growth in the APAC region.

The market dynamics represent an ever-changing landscape of the Location Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

• Market Drivers
  • Rising use of spatial data and analytical tools
  • Growing need for geographic predictive analytics
  • Increasing uptake of location analytics technology in disaster management applications
• Market Restraints
  • High initial cost of deployment
• Market Opportunities
  • Increase in the adoption of social media for customer engagement
  • Flourishing automobile production and passenger vehicle sales
• Market Challenges
  • Legal concerns and data privacy issue

• Component: Growing significance of location analytics services in challenging business environment

  Managed location analytics services provide companies with technological advancements and professional prowess needed to analyze and interpret geographical data. The managed location analytics services enable businesses to focus on core business goals while the service provider contains daily routines, reduces system outages, and saves costs. In the arena of location analytics, consulting services help businesses identify the right tools and techniques for collecting, analyzing, and using geographic data. Deployment and integration services provide seamless systems integration, ensuring that all company's business intelligence network components can communicate and synchronize effectively. Training services are designed to ensure that a company's staff can appropriately use location analytics tools. Support and maintenance services include troubleshooting, software updates, system audits, and reporting issues to ensure that a company's location analytics systems run smoothly and efficiently at all times. Data Integration and ETL (Extract, Transform, Load) are crucial in the location analytics market as they allow data from disparate sources to be consolidated, transformed and harmonizing them for efficient analysis. Geocoding transforms location descriptions, such as addresses, into geographic coordinates to visualize data on maps, enabling businesses to pinpoint customer locations, analyze geographical trends, and make informed decisions on regional business strategies. Reporting & visualization tools are vital for presenting complex geospatial information in a readily digestible format to facilitate a deeper comprehension of the data landscape, allowing companies to monitor patterns, track developments, and identify areas of opportunity and risk more effectively.

• Location Type: Increasing utilization of location analytics solutions for outdoor use

  Indoor location analytics encompasses the collection, analysis, and interpretation of data derived from activities within enclosed spaces such as shopping malls, airports, and office buildings. Indoor location analytics is particularly useful for understanding consumer behavior, optimizing layout designs, and enhancing wayfinding solutions. Indoor positioning systems often rely on technologies like Wi-Fi, beacons, and near-field communication (NFC) to gather data. Outdoor location analytics deals with the analysis of data collected from open environments which include urban spaces, parks, and outdoor retail areas. Outdoor location analytics are powerful tools for urban planners, transportation authorities, and businesses looking to understand and improve the public's interaction with outdoor spaces. Technologies such as GPS, geofencing, and satellite imagery are predominantly used to gather outdoor locational data.

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Location Analytics Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Location Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Location Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

• Agenty AI Launches POI Services to Provide Location Intelligence Solutions

  Agenty AI, an artificial intelligence and data analytics company, launched point of interest (POI) services to revolutionize the utilization of location intelligence in businesses. These cutting-edge services provide organizations with robust tools to make well-informed decisions, optimize operations, and enhance customer experiences. By leveraging advanced machine learning algorithms, Agenty AI transforms raw geospatial data into actionable insights, allowing businesses to uncover hidden patterns, identify opportunities, and mitigate risks effectively. [Published On: August 22, 2023]

• HERE and Cognizant Collaborate to Provide Location Insights and Analytics for Global Businesses

  HERE Technologies and Cognizant collaborate to offer real-time location insights and analytics to customers in various sectors, including retail, ride-hailing, logistics, manufacturing, and automotive. This collaboration enables businesses to reach and serve their customers accurately. By leveraging the data exchange capabilities of the HERE Platform, enterprises gain access to real-time traffic data, vehicle information, weather updates, and detailed road attribute data. This collaboration unlocks new location-based insights on customers, pricing, and competition for different industries. [Published On: February 28, 2023]

• Precisely Strengthens its Location Intelligence Offering Through the Acquisition of Transerve

  Precisely, a renowned player in data integrity, acquired Transerve, a leading provider of location intelligence and data services. Transerve, headquartered in Goa, India, specializes in offering cloud-native location intelligence solutions accompanied by curated datasets. Their unique blend of artificial intelligence, machine learning, and geoprocessing capabilities empowers data democratization by making location analysis and data enrichment accessible to individuals without GIS expertise. This strategic acquisition further solidifies Precisely's commitment to delivering cutting-edge solutions in location analytics. [Published On: January 31, 2023]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Location Analytics Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Location Analytics Market, highlighting leading vendors and their innovative profiles. These include Amazon Web Services, Inc., Capella Space Corp., CARTO, Cisco Systems, Inc., Esri, Galigeo SAS, Google LLC by Alphabet Inc., Gravy Analytics, Inc., HERE Global B.V., Hexagon AB, INRIX, Inc., International Business Machines Corporation, Lepton Software Export & Research (P) Ltd., Mapsted Corp., Microsoft Corporation, Nrby, Inc., Oracle Corporation, PlaceIQ, Inc. by Precisely Holdings, LLC, Placer Labs, Inc., Precisely Holdings LLC, Purple Wifi Ltd., Salesforce Inc., Samsara Inc., SAP SE, SAS Institute Inc., TIBCO Software Inc., TomTom International B.V., Trimble Inc., Zebra Technologies Corporation, and Zoho Corporation Pvt. Ltd..

This research report categorizes the Location Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Component
  • Services
    • Managed Service
    • Professional Service
      • Consulting Services
      • Deployment & Integration
      • Training, Support, and Maintenance
  • Solutions
    • Data Integration & ETL
    • Geocoding & Reverse Geocoding
    • Reporting & Visualization
    • Thematic Mapping & Spatial Analysis
• Location Type
  • Indoor
  • Outdoor
• Application
  • Customer Experience Management
  • Emergency & Response Management
  • Remote Location Analytics
  • Risk Management
  • Sales & Marketing Optimization
  • Supply Chain Planning & Optimization

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?