Digital Agriculture Market by Type (Hardware, Service, Software), Deployment (Cloud, On-premises), Application - Global Forecast 2024-2030

[197 Pages Report] The Digital Agriculture Market size was estimated at USD 19.88 billion in 2023 and expected to reach USD 21.85 billion in 2024, at a CAGR 10.43% to reach USD 39.84 billion by 2030.

The digital agriculture market comprises technological solutions and services that leverage digital tools to improve yield, efficiency, and profitability in agricultural practices. Innovations in AI, IoT, and Big Data analytics are propelling the market growth by enabling more accurate and efficient farming decisions. Farmers increasingly embrace precision agriculture techniques to reduce costs and increase yields. Supportive policies and funding from governments promote adopting digital solutions in agriculture. However, concerns about the confidentiality of farm data and potential breaches may hinder the adoption of digital technologies. Difficulties in integrating new digital solutions with existing agricultural systems and processes can slow down technology uptake, challenging adoption of digital agriculture solutions. Moreover, developing next-generation sensors for real-time monitoring and decision-making is attracting opportunities for market growth. The ongoing research into advanced analytics that can process complex agricultural data sets may generate growth potential to provide actionable insights for agricultural practices.

In the United States, precision agriculture technologies are rapidly being adopted due to large-scale farming operations and the need for efficiency to remain competitive. Customers in the U.S. and China are highly willing to invest in advanced agricultural technology due to the potential return on investment in increased productivity. The European Union (EU) has strongly emphasized sustainable agriculture, with digital innovation at the core of the region's Common Agricultural Policy (CAP). The EU promotes research and development in smart farming solutions, resulting in a sophisticated consumer base that demands advanced digital services such as precision farming equipment, satellite imagery, and farm management software. In the Middle East region, countries such as Israel are prominent in agricultural innovation, particularly in irrigation and water management technologies. In the APAC region, the governments in China and India have launched various initiatives to promote digital agriculture, leading to substantial investments in R&D. Japanese companies and research institutes have pioneered developments in robotics and automation for agriculture, driving market growth in the region.

The market dynamics represent an ever-changing landscape of the Digital Agriculture Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

• Market Drivers
  • Rising demand for agricultural production owing to increasing population
  • Increase approach of precision agriculture techniques to farming
  • Focus on disease detection in plants to improve farming
• Market Restraints
  • Reluctance of farmers to adopt technology
• Market Opportunities
  • Advancement of digital technologies such as IoT, machine learning, and AI for agriculture
  • Increase in availability of initiatives by the government to adopt digitalization in agriculture
• Market Challenges
  • Growing concern regarding data management

• Type: Rising inclination towards digital agriculture services

  Hardware in digital agriculture refers to the physical components that facilitate the collection and initial processing of agricultural data including sensors, drones, GPS systems, farm machinery equipped with monitoring devices. The hardwares caters to farmers or agribusinesses looking to integrate automation and real-time monitoring into their operations. Digital agriculture services encompasses support, maintenance, training, consulting, and any other non-tangible offerings that enable the effective use of both hardware and software in a farming context. Agricultural entities that lack in-house expertise or technology infrastructure may prefer services to help bridge the gap between digital agriculture technology and practical application. Software solutions in digital agriculture denote the applications and platforms utilized for data management, analysis, and decision support.

• Deployment: Advances of on cloud deployment for improved operational flexibility

  The cloud deployment model in digital agriculture refers to the delivery of agricultural technology services through the internet allowing farmers and agricultural businesses to access software, storage, and processing power hosted on remote servers owned by cloud service providers. Cloud deployment is highly scalable, offering flexibility and efficiency in resource utilization. The on-premises deployment model involves installing software and setting up hardware within the physical premises of the agricultural operation. On-premises deployment gives full control over the IT environment to the organization but typically requires more upfront investment in infrastructure and ongoing maintenance.

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Digital Agriculture Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Digital Agriculture Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Digital Agriculture Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

• Barchart and AgVision Announce Integration Partnership For Digital Agriculture

  Barchart, a premier provider of commodity data and technological solutions, in collaboration with AgVision, agribusiness software company specializing in comprehensive accounting solutions, has announced a significant partnership to bolster agribusiness-grower relations. Capitalizing on the strengths of AgVision's grain accounting prowess, this alliance integrates its software seamlessly into Barchart's customized Marketplace apps and grower portals, ushering in a new era of digital agriculture. [Published On: January 19, 2024]

• Copa-Cogeca and ESA Launch Partnership to Secure The Future of Sustainable and Digital Agriculture

  Copa-Cogeca has joined forces with the European Space Agency (ESA) through a Memorandum of Intent titled "Supporting the Sustainable Transformation of Agriculture and the Agri-food Sectors through Digitalisation and Space. This partnership unites Copa-Cogeca's agricultural acumen with ESA's technical prowess and the capabilities of the Business Applications and Space Solutions (BASS) programme. [Published On: September 28, 2023]

• BASF Launches New Xarvio Agro Experts Program In Brazil To Increase Access And Use Of Digital Farming Technologies

  BASF SE has launched the pioneering xarvio Agro Experts program in Brazil, revolutionizing the way farmers connect with independent agronomic advisors through the sophisticated xarvio FIELD MANAGER platform. This initiative empowers agronomic consultancies with advanced solutions tailored for key crops such as soybeans, corn, and cotton, thereby amplifying their digital agriculture prowess and enhancing their service portfolio. [Published On: August 24, 2023]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Digital Agriculture Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Digital Agriculture Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, AGCO Corporation, AgGateway, Agreena ApS, AgriWebb Pty Ltd., AKVA group ASA, Arable Labs, Inc., BASF SE, Bayer AG, Ceres Imaging, Inc., Cisco Systems, Inc., CropX Technologies Ltd., Deere & Company, DeLaval by Tetra Laval Group, DTN, LLC, Epicor Software Corporation, Eurofins Scientific, Farmers Business Network, Inc., Farmers Edge Inc., Gamaya by Mahindra & Mahindra, Hexagon AB, International Business Machines Corporation, Microsoft Corporation, PrecisionHawk, Inc. by Field Group, Raven Industries, Inc. by CNH Industrial N.V., Small Robot Company, Syngenta Crop Protection AG, SZ DJI Technology Co., Ltd., Taranis Visual Ltd., TELUS, Trimble Inc., and Vodafone Group PLC.

This research report categorizes the Digital Agriculture Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • Hardware
    • Automation & Control Systems
    • Sensing & Monitoring Device
  • Service
  • Software
• Deployment
  • Cloud
  • On-premises
• Application
  • Crop Scouting
  • Field Mapping
  • Soil Monitoring
  • Variable Rate Application
  • Yield Monitoring

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?