Amaranth Market by Product (Amaranth Flour, Amaranth Leafs, Amaranth Oil), Sales channel (Offline Stores, Online Stores), End-User - Global Forecast 2024-2030

[195 Pages Report] The Amaranth Market size was estimated at USD 10.24 billion in 2023 and expected to reach USD 11.21 billion in 2024, at a CAGR 9.43% to reach USD 19.26 billion by 2030.

Amaranth is a term that refers to a group of more than 60 different species of grains that are innately gluten-free and high in protein, fiber, micronutrients, and antioxidants. These grains were once considered a staple food in the Inca, Maya, and Aztec civilizations. Amaranth is not technically a cereal grain such as wheat or oats but shares a comparable set of nutrients and is used in similar ways. Increasing awareness of the health benefits associated with amaranth consumption, especially among health-conscious consumers, has driven the utilization of amaranth. Furthermore, a shift towards plant-based diets has boosted the demand for amaranth as a nutritional and gluten-free food option. However, the chances of microbial contamination of amaranth grain can lead to product recalls of the product containing it. Additionally, difficulties associated with the cultivation of amaranth and the susceptibility of the herb to pests and insects hampers the growth of the industry. However, key players are constantly exploring novel methods of cultivation and incorporating sustainable practices in the production of amaranth. Research into high-yield and disease-resistant amaranth strains to optimize production and crafting targeted marketing campaigns and educational programs to increase the visibility and consumer knowledge of amaranth benefits can lead to new avenues of growth for the industry.

In the United States, the amaranth market has shown a growing trend as consumers seek healthy, gluten-free, and alternative grain options. The increasing interest in plant-based diets and organic food products has propelled the demand for amaranth. Initiatives such as the U.S. Department of Agriculture's (USDA) National Organic Program have encouraged organic farming practices. Investments are channeled towards innovative food startups that incorporate amaranth in snacks, cereals, and health bars. In EU countries, there is a significant demand for amaranth driven by the clean label movement and preference for non-GMO products. Amaranth fits well with the European Commission's strategies for health and sustainability, and the 'Farm to Fork strategy has created an environment conducive to the growth of the amaranth market. The consumer's increasing preference for ancient grains has led to a surge in amaranth product offerings across supermarket shelves. The EU's stringent food safety regulations also ensure a high standard of amaranth products. In the Asia Pacific region, there is a diverse consumer need, ranging from traditional uses of amaranth in local cuisine to modern health-focused products. Furthermore, growing awareness about the benefits of maintaining a healthy, balanced, and organic diet can create demand for amaranth in this region.

The market dynamics represent an ever-changing landscape of the Amaranth Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

• Market Drivers
  • Rising preference for natural and healthy food and cosmetic products
  • Wider availability of amaranth products through retail and online sales channels
  • Government initiative promoting the use and production of amaranth
• Market Restraints
  • Adverse recalls of amaranth-based products worldwide
• Market Opportunities
  • High R&D developments and introduction of advanced amaranth-derived products
  • Increasing demand for nutraceutical and post-workout health drinks
• Market Challenges
  • Allergic reactions and health concerns associated with excessive consumption of amaranth

• Product: Awareness about benefits of consuming a plant-based diet driving preference for amaranth flour

  Amaranth flour is a gluten-free alternative to traditional wheat flour, providing a rich source of proteins, fiber, and minerals. It has become increasingly popular among health-conscious consumers, particularly those with gluten intolerance or celiac disease. Amaranth flour is widely used as a thickener in gravies, soups, and stews. Amaranth leaves, known for their nutritious qualities, are a common leafy green in many parts of Asia and Africa. They are rich in vitamins A and C, calcium, iron, and protein, and they have a growing market in health-food sectors worldwide. Amaranth oil is extracted from the seeds of the amaranth plant and is known for its beauty and health benefits as it contains squalene and omega fatty acids. Amaranth Seeds are gaining traction as a superfood, being high in protein, lysine, fiber, and phytonutrients. Additionally, amaranth seeds can be used to produce flakes, flour, groats, and muesli.

• Sales hannel: Growing preference for convenience shopping driving inclination towards online stores

  Offline stores typically include supermarkets/hypermarkets, health food stores, and specialty stores. Each subcategory appeals to customers with different needs and preferences. Supermarkets/hypermarkets are convenient for consumers looking for one-stop shopping where they can find a variety of products, including amaranth. Health food stores stores focus on consumers who are health-conscious and seeking guidance on product benefits and usage. These shoppers often prefer customized attention and a curated range of natural and organic foods, including amaranth-related products. Online stores comprise e-commerce stores, direct-to-consumer websites, and online health food retailers.

The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Amaranth Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Amaranth Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Amaranth Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

• Evonik's Amaranth Oil-Based Squalene Phytosquene is Available for Clinical and Commercial Use in Pharmaceutical Applications

  Evonik has introduced PhytoSquene, marking a significant advancement as the first amaranth-derived squalene that conforms to Good Manufacturing Practice (GMP) standards aimed at adjuvant applications in injectable medicines. This innovative product caters to the critical need for a reliable, non-animal-based squalene source, traditionally sourced from shark liver oil, thereby addressing concerns around supply security for pharmaceutical uses. Evonik's Nutrition & Care division, under its life sciences arm, is dedicated to the nexus of health and sustainability. [Published On: October 23, 2023]

• Seeds of Change Launches New Innovative Super Grains

  Seeds of Change launched Super Grains, their latest culinary innovation, to enrich the organic food market. This new range promises an infusion of flavor and nutrition, bridging the gap between healthful eating and gourmet taste. Among the standouts is the Organic Super Grains Smoky Southwest edition, which provides an easy-to-prepare option, ideal for crafting diverse rice sides and bowls while maintaining a commitment to wholesome eating. [Published On: August 21, 2023]

• Mexican Brand Sigma Launches Amaranth-Based Snack in the US Market

  Sigma, a Mexican company, expanded into the U.S. market with the launch of the Chocke-Obleas snack that infuses the nutritious properties of amaranth into a delightful treat. This unique product harmoniously blends the rich flavors of chocolate with the crunchiness of artisan wafers and popped amaranth, available in two indulgent variants: chocolate and amaranth. [Published On: February 04, 2022]

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Amaranth Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

The report delves into recent significant developments in the Amaranth Market, highlighting leading vendors and their innovative profiles. These include Amaranth Beteiligungs GmbH, Andersons, Inc., Archer Daniels Midland Company, Ardent Mills, Arrowhead Mills by Hometown Food Company, Bob's Red Mill Natural Foods, Inc., Cargill, Incorporated, Conscious Food Pvt Ltd., DK MASS s.r.o., Eden Brothers, Eden Seeds, Erbology Ltd., Everwilde Farms, Inc., Hudson Valley Seed Company, Jiwa by Ravikamal Roller Flour Mills Pvt Ltd., Kilaru Naturals Private Limited, Kitazawa Seed Company, KV Agro Products Pvt. Ltd., Medikonda Nutrients, Nans Products, Nature Bio-Foods Ltd., NOW Health Group, Inc., Organic Tattva by Mehrotra Consumer Products Pvt. Ltd., Patel Agro Foods Industries, Pure Indian Foods, Rapid Overseas, SHILOH FARMS, Smart Organic AD, TBOF Foods Pvt. Ltd., and Woodland Foods, Ltd..

This research report categorizes the Amaranth Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
  • Amaranth Flour
  • Amaranth Leafs
  • Amaranth Oil
  • Amaranth Seeds
• Sales channel
  • Offline Stores
  • Online Stores
• End-User
  • Food & Beverage
  • Personal Care & Cosmetic
  • Pharmaceuticals

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

1. Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
2. Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
3. Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
4. Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
5. Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.

1. What is the current market size and projected growth?
2. Which products, segments, applications, and regions offer promising investment opportunities?
3. What are the prevailing technology trends and regulatory frameworks?
4. What is the market share and positioning of the leading vendors?
5. What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?