[180 Pages Report] The Active Adult Community Market size was estimated at USD 403.91 billion in 2023 and expected to reach USD 427.94 billion in 2024, at a CAGR 5.98% to reach USD 606.64 billion by 2030.
An active adult community specifically targets individuals aged 55 and older, offering an environment filled with amenities and activities catering to an active, independent lifestyle. These communities often include residences such as single-family homes, townhomes, condominiums, and apartments designed for ease of living, often with accessibility features. Amenities usually include recreational facilities such as golf courses, fitness centers, swimming pools, and social clubs. The primary goal behind the development of such communities is to create an environment that caters to the unique needs and interests of mature adults, enabling them to lead fulfilling lives post-retirement. There has been an increasing emphasis on wellness programs that promote physical fitness and mental well-being among this aging group, and the active adult community provides various services to ensure their wellness. However, the high cost of active adult community services and the limited availability of on-site healthcare infrastructure impact its adoption among people. Innovations that improve affordability, including giving diverse housing options catering to various income levels or exploring alternative financing models such as shared equity arrangements, can assist in addressing the limitations. Leveraging technology advancements such as Internet of Things (IoT) devices customized for seniors' needs or developing partnerships with transportation service providers can help enhance residents' overall experience and satisfaction within these communities, positioning businesses at the forefront of this evolving market landscape.
The active adult communities market is advancing across the Americas, driven by the presence of players developing adult living solutions tailored to seniors' preferences. The region's targeted population has portrayed a strong preference for age-restricted settings with comprehensive amenities and social engagement opportunities, creating demand for active adult communities. Regional market players are actively investing in building modern, active adult communities throughout the United States and Canada. In Asian countries, the market is still at a nascent stage; however, there is an increasing awareness about senior care options that cater specifically to their cultural values and lifestyle preferences, which indicates potential growth opportunities within the region. The adoption of active adult communities in European countries, such as Sweden and Denmark, has been high as they incorporate elderly care within their existing welfare systems through integrated housing models offering various support services. In contrast, Southern European countries have witnessed an influx of retirees from other European nations seeking age-restricted communities. European companies primarily focus on providing customized retirement living options that cater to local preferences while also offering an array of amenities designed specifically for seniors.
![Active Adult Community Market Active Adult Community Market](https://dmqpwgwn6vmm8.cloudfront.net/dimension/active-adult-community-statistics.png?t=1725739089000)
Market Dynamics
The market dynamics represent an ever-changing landscape of the Active Adult Community Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
- Market Drivers
- Increasing retired population and their increased focus on health & wellness
- Rising focus on building social engagement and availability of recreational amenities
- Interest of targeted population in sustainable and eco-friendly living conditions
- Market Restraints
- Operational issues and limited resale value of active adult communities
- Market Opportunities
- Integration of smart technologies to modernize active adult communities
- Strategic partnerships by market players to develop new-age active adult communities
- Market Challenges
- Restrictive rules & regulations and lack of flexible home settings
Market Segmentation Analysis
Category: New designs in single-family homes based on improving residents' convenience and safety
Condominiums are popular among active adults seeking low-maintenance living within a community setting. These multi-unit buildings offer shared amenities such as fitness centers, swimming pools, and clubhouses that foster social interaction among residents. Condominium ownership also includes association fees that cover services such as landscaping, exterior repairs, and trash removal, allowing residents to focus on enjoying their retirement. Rentals are adopted by individuals who prefer flexibility and minimal financial commitment when it comes to housing during their retirement years. Active adult rental communities often provide similar amenities as condominium complexes but without property taxes or homeownership responsibilities. Single-family homes within active adult communities provide homeowners with the perfect balance of privacy, space, and access to amenities that cater to their lifestyle. These detached residences are ideal for those looking to settle into a comfortable, spacious home without sacrificing community engagement and activities.
Type: Presence of a diverse demographic landscape in age-targeted active adult communities
Age-restricted communities, also known as 55+ or active adult communities, are specifically designed for adults aged 55 and older who desire a low-maintenance lifestyle. These communities typically offer single-family homes, townhouses, or condos with age restrictions in place to ensure that residents meet the minimum age requirement. Age-restricted communities are ideal for those who prioritize a sense of community among like-minded individuals within a similar age range and seek a more tranquil environment. On the other hand, age-targeted communities do not have strict age restrictions but are designed to appeal to mature homebuyers who prefer an active lifestyle. These communities may still offer low-maintenance housing options and resort-style amenities similar to those found in age-restricted neighborhoods; however, they cater to a broader demographic range by welcoming younger homebuyers and families.
Porter’s Five Forces Analysis
The porter's five forces analysis offers a simple and powerful tool for understanding, identifying, and analyzing the position, situation, and power of the businesses in the Active Adult Community Market. This model is helpful for companies to understand the strength of their current competitive position and the position they are considering repositioning into. With a clear understanding of where power lies, businesses can take advantage of a situation of strength, improve weaknesses, and avoid taking wrong steps. The tool identifies whether new products, services, or companies have the potential to be profitable. In addition, it can be very informative when used to understand the balance of power in exceptional use cases.
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Active Adult Community Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Active Adult Community Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Recent Developments
Del Webb Greenville introduces 55+ amenity-rich lifestyle to upstate South Carolina
Del Webb, a builder of active adult communities, unveiled a new development in Greenville, South Carolina, catering to the 55+ demographic. The community promises a vibrant, amenity-rich lifestyle with facilities that foster social engagement, physical activity, and overall wellness. Features include a clubhouse, resort-style pool, fitness center, tennis and pickleball courts, and walking trails. Del Webb Greenville aims to provide an enriching environment supporting current and future residents' active lifestyles. [Published On: August 02, 2024]
Green Courte Partners acquires Houston area active adult community
Green Courte Partners announced the acquisition of an Active Adult Community located in the Houston, Texas, Metropolitan Statistical Area (MSA). The acquisition is part of Green Courte Partners' continued investment strategy in high-quality active adult communities across the United States, targeting the growing demand for lifestyle-focused housing options for aging populations. This addition aligns with their portfolio goals, contributing to their expansion in the active adult living sector. [Published On: August 01, 2024]
Del Webb opens highly anticipated new active adult community in Michigan
Del Webb, opened its newest community in Michigan, Kensington Ridge. The grand opening ceremony included a ribbon-cutting event, unveiling three model homes. Kensington Ridge offers a selection of 611 single-family homes from Del Webb's consumer-inspired GenYou collection. Homebuyers at Kensington Ridge can choose from a range of standard and upgraded features, allowing them to personalize their dream home according to their preferences and needs. [Published On: June 15, 2023]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Active Adult Community Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Active Adult Community Market, highlighting leading vendors and their innovative profiles. These include A Place for Mom, Inc., Affinity Living Communities Group, AgeWell Solvere Living, Allure Lifestyle Communities, Atria Senior Living Group, Avenida Partners, LLC, Brookdale Senior Living Inc., Epcon Communities, Erickson Senior Living Management, LLC, FirstService Residential, Inc., Greater Fort Myers Team, Greystar Worldwide, LLC, HC-One Ltd., Latitude Margaritaville by Margaritaville Enterprises, LLC, Leisure Village West Association, Inc., Lennar Corporation by U.S. Home Corporation, LGI Homes, Inc., Life Care Centers of America Inc., On Top of the World Communities, LLC, Pultegroup, Inc., Robson Communities, Inc., Rossmoor Walnut Creek, Senior Lifestyle Corp., Shea Homes Limited Partnership, Solivita Living, Sun City Shadow Hills Community Association, Sunrise Senior Living by Revera Inc., The Holiday Retirement, The Kolter Group LLC, and Toll Brothers Inc..
Market Segmentation & Coverage
This research report categorizes the Active Adult Community Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Category
- Condominiums
- Rentals
- Single-Family Homes
- Type
- Age-restricted
- Age-targeted
- Gender
- Men
- Women
- Age Group
- 55-60 years
- 61-65 years
- 66-70 years
- Above 70 years
- Amenities
- Active Senior Communities
- College Town & University Communities
- Gated Communities
- Golf & Resort Communities
- Luxury Communities
- Religion-Specific Communities
- Retirement Parks
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
This research report offers invaluable insights into various crucial aspects of the Active Adult Community Market:
- Market Penetration: This section thoroughly overviews the current market landscape, incorporating detailed data from key industry players.
- Market Development: The report examines potential growth prospects in emerging markets and assesses expansion opportunities in mature segments.
- Market Diversification: This includes detailed information on recent product launches, untapped geographic regions, recent industry developments, and strategic investments.
- Competitive Assessment & Intelligence: An in-depth analysis of the competitive landscape is conducted, covering market share, strategic approaches, product range, certifications, regulatory approvals, patent analysis, technology developments, and advancements in the manufacturing capabilities of leading market players.
- Product Development & Innovation: This section offers insights into upcoming technologies, research and development efforts, and notable advancements in product innovation.
Additionally, the report addresses key questions to assist stakeholders in making informed decisions:
- What is the current market size and projected growth?
- Which products, segments, applications, and regions offer promising investment opportunities?
- What are the prevailing technology trends and regulatory frameworks?
- What is the market share and positioning of the leading vendors?
- What revenue sources and strategic opportunities do vendors in the market consider when deciding to enter or exit?
- Preface
- Research Methodology
- Executive Summary
- Market Overview
- Market Insights
- Active Adult Community Market, by Category
- Active Adult Community Market, by Type
- Active Adult Community Market, by Gender
- Active Adult Community Market, by Age Group
- Active Adult Community Market, by Amenities
- Americas Active Adult Community Market
- Asia-Pacific Active Adult Community Market
- Europe, Middle East & Africa Active Adult Community Market
- Competitive Landscape
- List of Figures [Total: 25]
- List of Tables [Total: 473]
- List of Companies Mentioned [Total: 30]
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